Girl and Camera: by @hurtingbombz

It’s quite out of character for me, but I just wanted to hop on here and briefly talk about an NFT series I helped out on that just got featured on Times Square, New York!

But first, let’s backtrack a bit.

I don’t trade NFTs. As with all investments, trading NFTs require in-depth knowledge of the technology and artist behind the work, as well as the risks involved. Excuse my accounting degree, CFA books and current job… I begrudgingly admit that I’m a noob when it comes to investing.

What I do like about NFTs, however, is their ability to democratise creative content and redistribute wealth.

So when Sloika reached out to Justin (@hurtingbombz) to mint a full collection as one of the first creators on the marketplace, we were really excited to take on this project from concept to finish.

Named β€œGirl and Camera”, its abstract probably describes it best:

β€œFor this series, he wanted to go β€œback to his roots” and tell a story of portraiture and a passion for collecting, guided by the unique cameras that have taken him through 20 years of imagemaking. At the same time, for these pieces, he took inspiration from Hong Kong’s tight, clustered environment and neon facades. The model poses with bodies from his six-decade-long camera collection, from the 60s til present, signposting every stop in a career spent shooting well.”
— Justin @hurtingbombz

Light and colour are my favourite elements of photography, so the collection really spoke to me. Not to mention that the shoot turned out so fun and intimate!

We wanted the focus to be on the camera and glowing colours, so we opted for minimal looks in black. I’m no expert at hair and makeup (still better than my non-existent investment skills though), but I think it was good enough for the dark setting.

If I had to pick a favourite, it would probably be the 012 or 021, both with the Fujifilm Klasse S.

Justin’s collection minted on Sloika sold out quickly after its release and we’re utterly grateful for the support the NFT community has shown us. If you’re interested in purchasing one of the series from the secondary market, you can check them out on OpenSea.

Back to today.

Earlier this week on 22 June 2022, Sloika hosted an NFT display at New York Times Square, featuring 64 of its photographers’ work on the massive central billboard. It was a short feature, but nonetheless, a wild dream we never saw coming when the collection was first released. What a proud and exhilarating moment!


So, What Do You Think?

Do you already collect (or mint) NFTs? Or maybe you’re worried that the whole market is a scam and flop.

Either way, let me know in the comments below, I’d love to hear what you have in mind!


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Carmen Ho

Carmen started the blog as a place to encourage slow travel by storytelling her travel experiences. When she’s not at her desk, she divides her time between exploring the city she calls home and planning her next outing.

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