As a premium sunscreen brand dedicated to total, daily sun protection, Supergoop! was created in 2005 by Holly Thaggard (not to be confused with Goop, whose founder is the opposite of SPF education) out of her frustration with thick, unattractive sunscreens that discouraged regular daily use.

All Supergoop! products utilise active ingredients and textures to defend the skin against UVA/UVB rays while maintaining that lightweight and comfortable wear we crave (especially in sub-tropical, humid Hong Kong), which makes mastering an effective skincare regimen as enjoyable as playing in the sun. It’s never been easier to achieve that lit-from-within glow from top to toe while nourishing ingredients ensure hydration and all-day protection against UV rays and blue light.

In collaboration with Else Retreats, Supergoop! hosted a rooftop takeover to bring a dose of sunshine for two weekends. Decked out in sunshine yellow with pineapple popsicles from local vendor Popman, the Glow franchise introduced two new products: a new shade for the iconic Glowscreen SPF 40 and the brand-new (Glow)setting 100% Mineral Powder SPF 35. All products are now available at Supergoop!’s official website and retail partner Sephora.

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